What is Google Smart Pricing? Google Smart pricing is designed to help advertisers to improve the effectiveness of their advertising campaign over Google content network. As a result, Google is making less money since the cost to advertisers is reduced in order to provide a strong ROI. Indirectly, smart pricing affects the earnings of AdSense publishers because they are paid lesser.
Unfortunately, smart pricing is not just affecting publisher's earning on one AdSense site, it affects the entire AdSense account. Regardless of the high performance of other AdSense sites across the AdSense account, if one of your AdSense sites is smart priced, all of your AdSense sites will be affected.
AdSense publishers are earning less because of the low cost-per-1000-impressions (CPM). You could find AdSense publishers revealing their CPM in a forum when their accounts have been smart priced. They normally have low CPM ranging from $1.50 to $5. However, low CPM does not necessary implied that your account has been smart priced. AdSense sites in lower earning niche generally have lower CPM.
What can AdSense publishers do to avoid being smart priced? The best way to ensure your AdSense site is not affected by smart pricing is to create a good environment for advertisers and your readers. Creating compelling content for your targeted readers is as important as providing good user experience on your site. The more targeted traffic to your AdSense site, the better quality clicks for advertisers.
Some AdSense publishers maintain good quality AdSense sites as well as "less than quality" sites under a single AdSense account. They are facing the risk of getting their AdSense account smart priced because any of the “less than quality” AdSense site does not perform well could be smart priced easily. The increase in revenue of putting these "less than quality" websites could be less than the loss of revenue due to smart pricing on the entire AdSense account.
The smart pricing system should not only be viewed as a system to protect the interests of AdWord advertisers. It is also a system that indirectly benefits quality AdSense sites in the long term. The smart pricing system could force some AdSense publishers to drop those ‘low quality’ sites. Perhaps with more quality sites, this could boost the advertisers' confidence to advertise in Google content network. Hence, it will bring more competition for keywords. Eventually, AdSense publishers will benefit from the high paying keywords.
Friday, June 15, 2007
Adsense Blog Revenue: How To Maximize It
Generating Adsense revenue from a blog should be easy. Blogs are built to accommodate lots of content and Adsense feeds off content. Yet many people run into all sorts of problems trying to make decent Adsense revenue from their blog.
If only they understood the basics of maximizing Adsense blog revenue, it would surely make a huge difference. In this article we will briefly look at the most important.
To make serious revenue from your Adsense blog, you need loads of content. Actually hundreds and preferably thousands of search engine indexed pages that have Adsense ads posted on them. Naturally generating this amount of original content will tend to take ages and yet nobody wants to wait that long to start earning some decent revenue from their Adsense blog.
The solution is that in addition to the content that you generate on your own, you should also use a lot of other people's content. The place to get this is at leading article directories. However you will need to make this content as original as possible when it is posted at your blog. The way to do this is to include your personal comments about the content, summarizing or highlighting certain points that are the most relevant to your blog niche subject. You can then link to the article.
This brings us to the next point that is important for generating decent revenue from any Adsense blog. You must carefully select keywords and keyword phrases that will tend to attract the highest paying Adsense ads.
These two simple points are capable of making a huge difference to your Adsense blog revenue.
If only they understood the basics of maximizing Adsense blog revenue, it would surely make a huge difference. In this article we will briefly look at the most important.
To make serious revenue from your Adsense blog, you need loads of content. Actually hundreds and preferably thousands of search engine indexed pages that have Adsense ads posted on them. Naturally generating this amount of original content will tend to take ages and yet nobody wants to wait that long to start earning some decent revenue from their Adsense blog.
The solution is that in addition to the content that you generate on your own, you should also use a lot of other people's content. The place to get this is at leading article directories. However you will need to make this content as original as possible when it is posted at your blog. The way to do this is to include your personal comments about the content, summarizing or highlighting certain points that are the most relevant to your blog niche subject. You can then link to the article.
This brings us to the next point that is important for generating decent revenue from any Adsense blog. You must carefully select keywords and keyword phrases that will tend to attract the highest paying Adsense ads.
These two simple points are capable of making a huge difference to your Adsense blog revenue.
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