Tuesday, August 7, 2007

7 Deadly Adsense Mistakes

Adsense is indisputable to number one tool for webmasters who want to make a few extra bucks with their website. Why? Because it is very easy to manage and millions of advertisers are paying nice commissions to show their ads.

Google's Adsense also is the leader in click fraud detection. To keep the paying advertisers happy, Google stepped up their efforts to protect its Adsense system from click fraud. Many of these measures caused panic in the internet marketing community.

For many internet marketing webmasters Adsense is the number one income source for their business. Even if it is just a few hundred bucks a month, it will easily pay for a car payment. Who wants to miss out on this?

Google is known for closing accounts without warning. To protect your Adsense account, avoid making these deadly mistakes.

1. Never use Adsense on web pages that are used in traffic exchanges. If somebody clicks on the Adsense ad, the traffic exchange ip will be logged and not the individual browser's ip address. Over time Google will see a lot of clicks from the same ip address and suspects fraud. Bingo, your account is toast.
2. Read the term of use for Google's Adsense and stick to it.
3. Do not use other similar ad systems in combination with Adsense. Google doesn't like the company of likewise systems on the page.
4. Be careful with pictures. Make sure that pictures and Adsense are adequately separated from each other. Best case scenario, put the pictures into a frame.
5. Do not use Adsense in dynamic pages. Google doesn't like dynamically generated pages that contain Adsense. As stated in Google's term of use, do not change the Adsense code in any form. Making it dynamic is changing the code!
6. Do not over use Adsense on the same page. Google doesn't allow more than 3 individual Adsense blocks. This includes Adsense search as well.
7. If you have doubts and are not sure if you're breaking the rules, take the Adsense ads off line for a while and figure out what to do.

Most of you will never have a problem with Adsense, but for the few that want to push the limits, stick to the simple rules and keep your account.

If you have trouble to comply with Google's rules, seek out alternatives. There are plenty of alternatives available and they are as easy to use as Adsense.